Here's an uncomfortable question.  Would you hire your own business based solely on your website?  Not because you know the owner.  Not because you know how good your employees are.  Not because you know you've been serving customers for years.  Not because you know...

We're the best.  We provide excellent customer service.  We care about our customers.  We provide quality workmanship.  We've all seen these statements on business websites.  There's nothing necessarily wrong with them.  But there's one problem:  Everybody says them....