With the ubiquity of digital marketing in 2022, marketing professionals may feel like their content is a single grain of sand at the beach. And while it is true that there is a lot of competition for customer eyes out there, it isn’t as hard to rise above the muck as...
The revolution started in 2004, when the first video was uploaded to YouTube. Small start up, just a website for video content has quickly become the world’s largest video streaming platform. Now, it is hard to find a person who is not familiar with YouTube. And...
My daughter Caitlyn turned 22 this weekend. It has been an honor to watch her grow up and become an influential women. I am very pleased that I have seen first hand the closing of the financial gab among women in both the programming, marketing, as well as, the...
In 2010, I started a social media company. In the beginning, the small business community ran to it to sell online or gather potential clients to sell to. Everyone saw social media as a lead generator. And you know what? It worked, at least for a few months. Then it...
As a web developer, I have spent the last 10 years working with solopreneurs and entrepreneurs in the small to medium-size businesses. While I am not in a position to accurately predict their success, I do see some correlations in the habits of a successful business...
[I]f are you a small business owner, you are missing out if you are not growing an email list. There is a saying in the digital marketing spaces that “The Money Is In The List.” Email lists are how you connect with your people. It is a great way to share...
