Imagine a homeowner asking ChatGPT which roof repair companies to call in Fort Worth. The answer names two competitors and skips your business. AI search visibility tools help you measure that gap by asking buyer questions on a schedule and recording which brands get mentioned, linked and cited.
We compared six tools using their published pricing and documentation, with prices and review counts checked on November 9, 2026. Use the results to spot the questions and pages worth investigating, then decide which tool matches how you like to work.
Key Takeaways
- Firemark is our top pick for teams that want to run AI visibility from Claude or ChatGPT, with a 29-tool MCP server on every plan from USD 29 a month.
- OtterlyAI offers daily checks with Perplexity and Copilot at USD 29 a month, but MCP and API access start at USD 189.
- Rankscale, SE Visible, Peec AI and LLMrefs suit credit budgets, multiple projects, source analysis and keyword-first tracking.
- Compare billing units carefully. Tracked questions, execution credits and generated prompts are different allowances.
How We Picked These AI Visibility Tools
Every price and feature below comes from vendor pricing pages and documentation. This is documentation research, not a hands-on accuracy test.
A few terms first. Prompts are tracked buyer questions, such as "which roof repair companies in Fort Worth should I compare?" Engines are answer services such as ChatGPT or Google AI Overviews. MCP is a connection that lets an assistant like Claude or ChatGPT work directly with your reporting data. It’s also worth thinking about how your own site serves these audiences, and this guide to web design for AI search explains why your website now has two audiences.
We compared entry price, question allowance, schedule, engines, stored answers, competitor comparisons, and MCP and API access.
| Rank | Tool | Best for | MCP | API | Entry allowance and engines | Entry price |
|---|---|---|---|---|---|---|
| 1 | Firemark | Teams working in Claude or ChatGPT | 29 tools on every plan: read, draft and manage | Read-only, every paid plan | From 25 questions; ChatGPT, Perplexity, AI Overviews, AI Mode, Gemini (engines set by plan) | From USD 29/month |
| 2 | OtterlyAI | Daily entry-level checks | From Standard | From Standard | 15 questions; ChatGPT, AI Overviews, Perplexity, Copilot | USD 29/month |
| 3 | Rankscale | Flexible credit allocation | Every plan | From Pro+ | 120 monthly credits; 17+ engine and model options | USD 17/month equivalent, yearly only |
| 4 | SE Visible | Multiple projects | Basic | Basic | 75 questions; ChatGPT, AI Overviews, AI Mode, Gemini, Copilot | USD 89/month |
| 5 | Peec AI | Source and gap analysis | Every listed plan | From Pro | 50 questions; three active models | USD 95/month |
| 6 | LLMrefs | Keyword-first tracking | Not verified | Advertised | 500 generated prompts; weekly reports | USD 79/month, limited-time offer |
1. Firemark: Best for Teams That Want to Run AI Visibility From Claude or ChatGPT
Best for: SEO and marketing teams and agencies who work in Claude or ChatGPT
Pros
- MCP on every plan
- Full answers kept for 13 months
- REST API included with every paid plan
- Unlimited seats
- Prices shown on the page, with no credits or sales call
Cons
- US English only for now
- Perplexity starts on Growth
Why We Picked Firemark
Firemark tracks how often ChatGPT, Perplexity, Google AI Overviews, Google AI Mode and Gemini name and link your brand, and ranks you against up to 10 competitors. Its 29-tool MCP server is on every plan from USD 29: an assistant can read results, open any answer word for word, list gaps and sources, summarize what changed and, with your permission, edit the brand.
The tools split into 15 read, six drafting and eight management tools. Sign-in uses an OAuth consent page that names the assistant and its permissions. The manage permission starts unticked, every change needs approval, and changes that add prompts or competitors show a preview first. The server never touches billing, members or API keys. Firemark measures, your assistant drafts changes, and you publish them.
How Teams Use Firemark
Teams run a weekly loop: ask Claude or ChatGPT what changed, update one page, and the next run shows whether AI started naming or citing you. Prompts you can paste in:
- Audit a page: "Using Firemark, find the questions in [brand]’s latest run that [page URL] should answer, show who engines named instead and list the sections the page should add."
- Pages ChatGPT passed over: "Using Firemark, show questions where ChatGPT’s searches found a [site] page but the answer didn’t name [brand], and what the page is missing."
- What to write next: "Using Firemark, show the questions where none of our pages came back to ChatGPT’s searches, grouped into topics, as page ideas."
- Learn from winners: "Using Firemark, for questions where [competitor] is named and [brand] isn’t, list the cited pages and compare them with [page URL]."
- Weekly summary: "Using Firemark, compare [brand]’s latest run with the one before and name the one page change to make this week."
The read-only REST API returns brands, results, prompts, runs and full answers with sources for 13 months, for Looker Studio, dashboards or a data warehouse. ETags let a sync skip unchanged data, with limits of 60 requests a minute per key and 300 per workspace.
Firemark Pricing
All four plans bill monthly. Lite is USD 29 for 25 prompts on three engines, run weekly. Starter is USD 79 for 100 prompts, adds Gemini and daily runs, and covers unlimited brands. Growth is USD 199 for 200 prompts on all five engines; Pro is USD 499 for 500 prompts. A new account gets one free first run.
2. OtterlyAI: Best for Daily Entry-Level Checks
Best for: Small teams that want daily checks with Perplexity and Copilot at the entry price
Pros
- Daily tracking on the USD 29 Lite plan
- Includes ChatGPT, AI Overviews, Perplexity and Copilot at Lite
- Tracks citations and sentiment
- Allows unlimited team members
Cons
- Lite tracks only 15 questions
- MCP and API access start at the USD 189 Standard plan
- AI Mode, Gemini and Claude are paid add-ons
Why We Picked OtterlyAI
Lite covers four answer services with daily checks, but its 15-question limit means you’ll need to prioritize which buyer questions to monitor.
OtterlyAI holds 4.7/5 on G2 from 54 reviews.
OtterlyAI Pricing
Lite is USD 29 a month for 15 daily questions. Standard is USD 189 for 100 questions with MCP and API access. A seven-day trial requires no credit card.
3. Rankscale: Best for Flexible Credit Allocation
Best for: Owners who want to set their own schedules and control a monitoring budget
Pros
- Scheduling from hourly to monthly
- Credits can be spread across 17+ engine and model options
- Ten monthly page audits on Essentials
- MCP on every plan, read-only by default
Cons
- Essentials requires yearly billing
- Tracking stops when credits run out
- REST API access starts at Pro+
Why We Picked Rankscale
Credits pay for each execution, with costs varying by engine, so adding engines or raising frequency uses credits faster.
Rankscale has 4.6/5 on OMR Reviews from 29 reviews.
Rankscale Pricing
Essentials shows a USD 17 monthly equivalent, billed yearly, with 120 monthly credits and two brand slots. Monthly billing starts with Pro at USD 99 for 1,200 credits.
4. SE Visible: Best for Multiple Projects
Best for: Businesses managing several brands or sites under one subscription
Pros
- Five projects on Basic
- Daily ChatGPT, AI Overviews, AI Mode, Gemini and Copilot tracking
- Data Studio, API and MCP access on Basic
- Access to the unedited answers behind each metric
Cons
- One location per project on Basic, and each location variation uses another question
- Local visibility and fan-out analysis are still marked as coming soon
- Claude coverage needs a higher tier
Why We Picked SE Visible
Basic includes five projects and unlimited seats, so an owner and a part-time marketer can keep separate businesses organized under one subscription.
SE Visible shows 4.6/5 on G2 from 132 reviews.
SE Visible Pricing
Basic is USD 89 a month for 75 questions and five projects. Core is USD 189 for 200 questions and ten projects. A ten-day trial is available.
5. Peec AI: Best for Source and Gap Analysis
Best for: Marketers who want to see which sites AI answers cite
Pros
- Choose three active models from the entry menu
- Daily visibility, average position, sentiment and share-of-voice reporting
- Source and gap analysis on every listed plan
- MCP and unlimited users on every listed plan
Cons
- Starter covers one project and 50 questions
- Listed plans include only three active models
- API starts at Pro; Data Studio starts at Advanced
Why We Picked Peec AI
A Fort Worth pool builder, for example, could use Peec AI to see which directories, review sites or articles appear in AI answers, then decide which pages deserve attention.
Peec AI shows 4.7/5 on G2 from 21 reviews.
Peec AI Pricing
Starter is USD 95 a month for 50 questions and one project. Pro is USD 245 for 150 questions and two projects, with API access.
6. LLMrefs: Best for Keyword-First Tracking
Best for: Owners who already maintain keyword lists
Pros
- Starts from your existing topics, keywords and competitors
- Generates question variations, with 500 monthly prompts advertised
- Reports mentions, citations and competitor performance
- Advertises unlimited projects and seats, exports and API access
Cons
- The USD 79 monthly price is a limited-time offer
- Generated prompts aren’t the same as hand-picked keyword slots
- Public pages disagree on geographic coverage
Why We Picked LLMrefs
LLMrefs turns your existing topics, keywords and competitors into prompt templates. Review those generated questions before trusting an overall score.
We couldn’t verify an MCP server. Its public rating is 5.0 on Product Hunt from a single review.
LLMrefs Pricing
The homepage advertises USD 79 a month as a limited-time offer, with a seven-day trial, 500 monthly prompts, unlimited projects and seats, exports and API access. Confirm the current offer before you buy.
Conclusion
AI assistants are fast becoming where customers shortlist local businesses. Each of these tools measures something slightly different, so start with a short list of buyer questions and the answer services your customers use. Then use a free run or trial to inspect the real answers behind the scores before you commit.
FAQs
Which AI visibility tool has the best MCP server?
Firemark is our top pick: 29 tools on every plan from USD 29 a month, covering results, full answers, gaps, sources and changes, plus drafting and editing from Claude or ChatGPT.
Can Claude or ChatGPT track my brand’s AI visibility?
Yes, through an MCP server. With Firemark connected, you can ask which competitors AI names instead of you and what changed since the last run.
How many questions should a small business track?
Start small. Twenty to fifty questions that match how real customers ask about your services is usually enough to spot patterns before you scale up.
Do AI visibility tools improve my rankings?
Not directly. They show where you’re missing and which sources AI cites, so you know which pages or listings to improve.
