Episode 351 Marketing Pt12 SEO: Yoast Keywords, Content, Answer Google’s Questions
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6 AI Search Visibility Tools for Small Businesses to Compare
Imagine a homeowner asking ChatGPT which roof repair companies to call in Fort Worth. The answer names two competitors and skips your business. AI search visibility tools help you measure that gap by asking buyer questions on a schedule and recording which brands get...
Can Customers Verify Your Licenses, Insurance, and Certifications?
Yes—customers should be able to understand and, when appropriate, verify the licenses, insurance coverage, certifications, and professional affiliations you mention on your website. A logo or a vague phrase such as “fully certified” may sound reassuring, but specific,...
Does Your Website Support Plan Explain What’s Included?
A website support plan should explain, in plain language, what is maintained, how requests are handled, what happens when something breaks, and which responsibilities still belong to the business owner. If the agreement only says “hosting and support,” both sides may...
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