Episode 307 Negotiating Part 4 Calibrated Questions: How? What? Sometimes Why?
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Does Your Website Prepare Customers Before the Appointment?
Yes—your website should tell customers how to prepare before an appointment, consultation, estimate, or service visit. A short checklist can reduce delays, prevent missed expectations, improve safety, and help your team spend more time solving the customer’s problem...
Can You Tell Which Website Page Generated the Lead?
Yes—you can track which website page and marketing source helped generate a lead by measuring meaningful actions such as form submissions, phone clicks, bookings, and purchases, then connecting those actions to landing pages and campaign information. The goal is not...
5 Carbon Footprint Software Options to Back Up Your Website’s Green Claims
Picture a plumbing company in Arlington whose homepage calls it an eco-friendly plumber. There’s no reporting period, no number, and no explanation of what eco-friendly covers. A customer cannot check the claim. US environmental-marketing guidance addresses this...
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