[B]eing a web developer, it is important for me to study the daily analytics of most of my clients. One of the easiest pieces of social media, that increases traffic probably more than any other, is Pinterest. Before I give you simple steps for Pinterest to increase business interest, let me explain the impact.

Using my blog, Daddy Got Custody as an experiment, I took both pages and posts and “pinned” the feature image with links back to the website. After a few months here are the results…

First Step for Pinterest to Increase Business Interest – Create Category Boards

Create a business account using the same name as your business. Next create categories of products or services that match your business or blog categories. Write about four to five sentences explaining in plain English what you do. Remember to include a link to that section of your blog. See below.

Second Step – Post Feature Image of Your Page or Post

In your website, remember all those pictures you worked hard to include or SEO for your site? How about that great feature image you have on your blog? Now is the time to use those images. In your newly created Pinterest category link to that page and “pin” that picture. See below.

Third Step for Pinterest to Increase Business Interest – Write the Title & Summary of Your Page or Post

For me, I capitalize the title in the description. See above. Then I write about two or three sentences that tease the reader to read the page. Finally I end the description with “Click Pic to Read More…”. Save and check your work.

If you have done everything correctly, the picture will now link to your website or post. Those back links are paramount to increasing your business. Do this for all the pages or post you wish to back link. For me, I add post about once a month and the traffic increase is roughly 500 or more new visitors a month and growing.

How have you used Pinterest for business? What results have you found?