Businesses use images for all means and purposes. Unknowingly, this results in image-heavy websites. Visuals have a substantially higher recall rate than word reading. Despite being designed for contextual use, some images create challenges.

They also slow down page loading times.

Images consume more bandwidth than text and so slow down website load time. Don’t worry, you can optimize the loading time of your image-heavy website.

So, how do you maintain an image-heavy website? You can’t just throw away your images; they’re important components of your website. They improve engagement. Businesses with visual content increase traffic 12 times quicker.

There are, however, methods for adding graphics to our websites without making them load more slowly. One of the biggest mistakes your website design company might make when developing a website with plenty of images is not optimizing the images. And even while you understand how crucial it is to do so, you are not sure how to go about accomplishing it.

We have compiled 5 ways to deal with a heavy-image website.

1. Image Heavy Website – Keep the picture Dimensions in Mind

One of the most frequent issues that affect image loading is picture dimensions. When a website receives a maximum-sized picture with changes to the browser’s CSS height and width, the page becomes heavier. Additionally, loading them takes up much more space.

Image scaling in browsers is a common practice. While transmitting a huge image saves time and effort, bandwidth—a much more expensive resource—is wasted.

Images must be reduced in size in order to meet the specifications. When a smaller picture will do, loading a huge one would slow down your website. You may make significant room savings on your page even with properly scaled thumbnails!

Create pictures in all necessary sizes, including thumbnails for websites that are the proper size, and distribute them to consumers in accordance with their device’s specifications.

2.   Intelligent Branding Agency use Responsive Pictures

We need to discuss the right image sizes for various viewports when it comes to using the best sizes for photographs on our websites.

Many individuals access our websites using many types of devices. The pictures supplied to a device must be of different sizes since every device has a different viewport.

Many businesses make the error of contributing unnecessary huge pictures, wasting users’ bandwidth, and delaying page loads by sending images in the same size to all layouts.

In order to resize our photographs to fit the various viewports, we need to be able to identify the various devices that users use to visit our websites.

If the website’s photos are not likewise responsive, it is of no use.

3.   Image Heavy Website – Choose the Right Format

JPG, PNG, and GIF are the three most widely used photo formats. The majority of people use any image format they like for their photographs without considering the use case or the consequences it will have on the image and the website.

Each picture format has a distinct set of demands. Keep the logos and other images in PNG format. The photographs should be displayed in JPG format. Then there is WebP, a picture format that offers greater compression ratios while combining all the benefits of its forerunners. However, it hasn’t yet attained widespread acceptance among browsers.

The proper photo format may significantly affect how much bandwidth your website consumes. Even if choosing them might be difficult, doing so is necessary for your website to function at its peak.

By utilizing the appropriate picture formats on our websites, we may not only potentially save our visitors a few priceless seconds, but also reduce our bandwidth use and associated costs.

4.   Compress the Images

You may lessen the size of your photographs by compressing and optimizing their dimensions.

Lossy and lossless compression are the two forms of compression we may apply to our photographs.

A group of methods known as lossless compression may be used to compress data without sacrificing their visual quality. On the other hand, lossy compression reduces the quality of the image to generate a smaller image with no discernible quality decrease. Lossy compression clearly produces smaller files as compared to lossless compression.

Image compression makes use of the fact that the human eye is not always able to recognize certain kinds of differences. An image’s size can be decreased by reducing its quality until any quality loss is invisible to the human eye.

5.   Creative agency make the website Mobile-friendly too

A rising number of individuals are accessing the internet via mobile devices. Even search engines have realized the value of responsive design and have started to include it in their SERPs as a ranking factor. Therefore, responsive web design is required.

If the visuals on our website aren’t responsive, what good is responsive design?

Image optimization for mobile devices needs to be given top attention rather than being the last option.

It’s a popular fallacy that all that’s needed to create a mobile-friendly website is responsive web design. The images on your website contribute significantly to the process.

Because more people are using the internet on mobile devices, everything from broadband connections to different viewports now matters when it comes to image optimization for your website.

Your website will crawl if you do not optimize it with these factors in mind.

The same picture is frequently served by websites across all devices with browser-side scaling for responsiveness. Contrarily, this only makes the webpage heavier.

Compared to serving pictures to desktop PCs, serving images to mobile devices does not require as much space or weight. The bandwidth and time of the user are just wasted by these products. You wind up paying for bandwidth that you don’t utilize as a result.

It would be sufficient to provide a compressed version that is tailored for the various viewports. These smaller, more responsive pictures will use less bandwidth, load more quickly, reduce the time it takes for your website to load, and cost you less money overall.

Test your issues with these tools listed below or try these tools for testing a website for image-related problems.

1.    ImageKit’s website analyser.

Simply enter a page URL and it will provide ideas for resizing, optimum format, lazy loading, and HTTP/2 within a few seconds.

2.    Lighthouse

It is an open-source tool. It runs a full review of not only the pictures on your website but also any other issues that may be affecting speed.

3.    Google PageSpeed insights

This tool indicates if you are loading unoptimized pictures on your page.

Final Words about Image Heavy Websites

We’ve covered every significant approach for picture optimization and speed enhancement. With this knowledge, if you are looking for a website redesign company, you can address almost all of your image-related difficulties, if not more, allowing you to have quicker page load times and rank better in search results. Always remember to load pictures on your website lighter, less, and faster.

Author Bio: Brijesh Jakharia
Brijesh Jakharia co-founded SPINX Digital in 2005 and takes great pride in crafting web and mobile marketing solutions for mid-market businesses to enterprises. Marketing is his passion, and the thrill to build a brand from the ground up has helped him craft successful brand stories for world-class clients. While not at work, he loves to spend his time on research and reading digital content stories.