Episode 305 Negotiating Part 2 : DJ Voice, Mirroring, Slow/Pause
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5 Carbon Footprint Software Options to Back Up Your Website’s Green Claims
Picture a plumbing company in Arlington whose homepage calls it an eco-friendly plumber. There’s no reporting period, no number, and no explanation of what eco-friendly covers. A customer cannot check the claim. US environmental-marketing guidance addresses this...
Does Your Website Have an Answer for “I’m Not Ready Yet”?
A visitor finds your website, reads about the service, and likes what they see. They are not ready to call. Maybe the project is three months away. Maybe they need to talk with a spouse, business partner, board, or manager. Maybe they are comparing options, saving...
What Happens When a Customer Visits Your Website After Hours?
Your office closes for the day. The phones stop ringing. The team goes home. At 9:42 p.m., a potential customer searches for the service you provide. They open your website, read two pages, and decide they may be ready to talk. What happens next? If the website only...
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