Responsive web design is a type of website design that involves aligning the website to the behaviours and environment of the user to deliver a superior user experience. In other words, when you opt for a responsive web design, there is a single website that adjusts itself depending on the device on which it is viewed. It cuts down the need for desktop and mobile versions of a website.
While there are plenty of ways to leverage web design services for designing your website, responsive design is the latest trend, especially in the e-commerce space. Website design companies recommend businesses use a responsive website to attract more traffic and quality leads. Creative agencies across the board believe that the website plays a critical role in driving the right kind of audience, and the more adapted the website is to the user’s need, the better the outcome.
Here are the key benefits of choosing a responsive web design for your e-commerce website.
1- It boosts the SEO performance of your website
Staying right on top of search results requires your SEO to be impeccable. Branding agencies believe that using a responsive web design can give a boost to your SEO, thanks to the design flexibility provided. For instance, there is only a single URL for your website, regardless of the type of device it is viewed on.
A single URL makes it easy for Google to index your website, which is a crucial part of SEO ranking. You can also avoid creating duplicate content that often impacts your ranking adversely. Moreover, it makes it easier for your audience to share the content with others. Once users keep coming back to your website, the search engine algorithm automatically takes notes and pushes your ranking.
Responsive websites also have lower bounce rates which have a direct impact on your SEO. Bounce rate is a measure of how quickly visitors exit your website, and keeping it on the lower end is desirable. Repeatedly noticing high bounce rates on a website can signal the search engine your website isn’t trustworthy or helpful, resulting in a lower rank. Having a responsive design provides a better experience by adapting to the requirements of the user. This maximizes the user experience and brings down your bounce rate, which improves your SEO.
2 – Maintenance is fuss-free
Launching a website is the tip of the iceberg. One needs to maintain it to ensure that there are no bugs or errors impacting the user experience. With adaptive web design, you need to ensure that both versions of the website are in top shape. On the other hand, since a responsive web design only has a single website, you don’t need to spend double the resources and time. Not only is it beneficial for your bottom line, but it also helps you to carry out updates to the website in a seamless manner.
In most cases, the interface for web admin is extremely flexible, with no learning curve. Business owners without knowledge of coding or HTML can access it whenever they want and view it on whichever device they want to. In fact, the time you save can be invested towards other functions of your business that needs your attention.
3 – You can easily capture the traffic from mobile users
With the advent of mobile devices, browsing on the go is what the majority of your target audience prefers doing. And if you have an e-commerce website, the chances of mobile browsing are even higher. Whether your audience is waiting at a supermarket checkout counter or commuting to work, there is always an opportunity to use a smartphone and check out what your store has to offer.
If your website doesn’t adapt to the mobile screen size, the audience will not enjoy browsing through it. Imagine if your e-commerce website sells bags, and the photos of your products appear stretched out as your website cannot adapt to a mobile screen — doesn’t exactly sound like the ideal way to approach your target audience. In contrast, with a responsive website, you never have to worry about grabbing more eyeballs as everything is customized to adapt to the device your audience is using.
4 – Improves the reputation of your brand
Having solid goodwill in the market is a non-negotiable in today’s market. There are thousands of businesses waiting for a chance to grab the audience’s attention. So if you have a fragmented website that doesn’t offer a fluid viewing and browsing experience, you are likely to lose your customer to your competition.
Moreover, digitally savvy customers expect websites to be of a certain quality, whether they are browsing on their phones or on their desktops. If you are able to meet their expectations, you can get a customer for life. If not, the reputation of your business can take a hit.
To put it simply, a small change in your website can deliver a huge payoff and get your customers to talk about your business in the manner you would want them to. For someone who is visiting your website for the first time, a responsive site can create a more impactful impression compared to a regular web design. If you can satisfy them from the get-go, the chances of them coming back increase, as do the chances of finding new customers through word-of-mouth marketing.
5 – Your conversion rate can be through the roof
Conversion rate is the metric every e-commerce business owner is chasing. The higher your conversion rate, the better you are at attracting meaningful traffic that transacts with your business.
A responsive web design can go a long way in helping you achieve your dream numbers. If the visitors are satisfied with the viewing experience on their devices, they are likely to come back for a repeat purchase. Such a web design can also help you to provide a seamless checkout experience, which is critical for lowering abandoned cart rates.
6 – It can keep your costs in check
Regulating the cash outflow of an e-commerce business is on top of every owner’s checklist. While skimping on essential spending is never recommended, it doesn’t hurt to save a penny where it is possible without damaging your brand value.
Even though the initial investment in creating a responsive website is on the higher side, there are no recurring costs as you only need to invest in one version. When you contrast it with multiple versions required for different screens such as desktop, mobile, tablet/iPad, etc., it works out to be more economical.
Having A Responsive Web Design is Exactly What Your e-Commerce Business Needs
Providing the best user experience is key to winning customers right off the bat. If you make it effortless for the audience to browse through your website, you can create an excellent impression and keep them coming for more.
Is your e-commerce website responsive? If you are looking for an agency that can help create the right website, get in touch with SPINX, web development and digital agency. Our team of experts comes with years of experience that caters to all your design needs. Schedule a demo right away.
Brijesh Jakharia co-founded SPINX Digital in 2005 and takes great pride in crafting web and mobile marketing solutions for mid-market businesses to enterprises. Marketing is his passion, and the thrill to build a brand from the ground up has helped him craft successful brand stories for world-class clients. While not at work, he loves to spend his time on research and reading digital content stories.