Actionable Marketing Tips:
When developing your video strategy, think about where your customers are in the sales process (their “customer journey”) and then create several videos that align with the different stages:
For brand awareness, you should have a video to introduce potential customers to your brand or service.
When they decide that they want to know more about your brand, consider offering them a “solutions overview” video to address some of their challenges.
Toward the end of the customer journey, you should have several product videos to demonstrate how your product works or what benefits it offers. Cisco makes over 1000 videos per year, just to make sure that their prospects understand the product throughout all phases of their customer journey.
The idea of making videos can be quite daunting and time consuming. While we do have a green room that we offer up for client use and we do offer video services, know that this is something that you can do yourself. Having a YouTube channel is free and it just takes a gmail account to set it up.
It is amazing the quality of video that an iPhone can make. There is even an iPhone film festival, check out the video below.
Another option in video making is one that I do quite often, on screen tutorials. If you are selling a digital product like I am then you may find on screen tutorials like the one listed below quite intriguing.