[N]o matter where you get your news, chances are that you’ve heard the term “Bitcoin” thrown around in recent years. Prices have climbed steadily, reaching over $11,000 by early 2018 and expected to hit almost $30,000 by the end of the year. Cryptocurrencies such as Bitcoin pose an exciting new way to make money online, either by mining coins or by creating an Initial Coin Offering, also known as an ICO. An ICO startup can be a lucrative endeavor for any online entrepreneur, but the success of any ICO campaign hinges largely on the success of its branding. Designing an attractive ICO website can help you to build an online following and turn your investment into a profitable enterprise.
The Basics of Bitcoin
Cryptocurrencies are a type of digital currency that can be used online, whether you’re looking to buy, sell or trade coins. There are hundreds of different Cryptocurrencies available over the Internet, but perhaps the most famous of these is Bitcoin. It was first founded in 2009 when an anonymous developer figured out how to use peer-to-peer networks to verify transactions and track Bitcoin activity. In short, this means that no one could game the system by spending the same coin twice.
Cryptocurrencies work similarly to traditional online banking. Though coins have no physical form, they can be used to pay a salary for services, purchase goods online, saved for a rainy day fund, and much more. The value of a coin is determined by investors, as demand for a cryptocurrency goes up, so does the price.
There are a couple of reasons that cryptocurrencies have become such a popular means of buying and selling power in the past few years. First and foremost, Bitcoins, and Litecoins are a secure means of monetary exchange. You’re safer from counterfeiters, identity thieves, and other threats than if you use traditional banking. Bitcoin is also anonymous, allowing you to make purchases without having your personal information attached to the bill.
What is an ICO?
If you want to create your own cryptocurrency, you’re going to need a pretty large chunk of money to do so. Since most startups don’t just have cash laying around, they rely on an ICO to raise the funds that they need. Investors trade established cryptocurrencies such as Bitcoin for emerging cryptocurrencies, helping to give new platforms more power. To create a successful ICO campaign, however, you first need to put some thought into the design of the website that potential investors will see.
ICO Website Design Tips
The main avenue you have to spread the word about an ICO is through online channels. Because of this, it’s essential that you make your website look clean-cut and professional to attract investors. Here are some tips for how you can create a site that will help you to build your brand:
User-Friendly: While Bitcoin and other cryptocurrencies used to be reserved for the technologically savvy, they are now widely used by laymen, startup companies, and big businesses alike. You should aim to create a website layout that’s easy to navigate even for users with limited computer experience. Create menus with simple labels and make content clear and concise.
Minimalistic: Minimalist web design not only makes it easier for users to understand and explore your website but also gives your enterprise a more professional appearance. Website design these days is all about simple images and text that’s short and sweet.
Sleek and Chic: While cryptocurrencies are still a relatively new trend, they hold the promise of becoming a major means of purchasing power as technology becomes more and more integrated into our lives. You can reflect this theme of advancement and innovation in your online branding by using a futuristic design scheme that highlights clean lines and cool colors.
Cryptocurrencies offer a new way for entrepreneurs to make money online. While creating a cryptocurrency can be a costly process, ICO campaigns can help you to raise the funds that you need. One of the best things that you can do to make your campaign a success is to put care and thought into the design of your ICO website.
Featured image by Andre Francois on Unsplash.