In today’s newsletter we just wanted to provide three quick and actionable SEO tips that you can implement on your Website or Blog today. Before we get to the tips let us give a quick and simple explanation of what SEO really is to you.
What is SEO?
In the most simple terms, SEO is a series of steps done in reference to a website that helps search engines find it easier. For example, it may be something as simple as making sure that you are using words on your pages that people are actually searching for. Another example of SEO is submitting a sitemap of your navigation to Google to make sure that they know your site exists.
Are you using an SEO plugin on your WordPress Website?
Why Use an SEO Plugin?
- Custom Meta Title
- Custom Meta Description
- Meta Keywords
- Focus Keyword Density
- 404 Monitoring
There are several free SEO plugins that you can choose from for your website. We are huge fans of two WP SEO Plugins in particular:
Yoast SEO Plugin
Renee’ is using the Yoast Plugin on her personal blog. She loves the focus keyword function which helps her see what her keyword density is. She says that it also helps her stay on track and not wander off topic.
This is the plugin that FunTeam is using on their new DFW Website Designers website. The main reason that the team is using this plugin on the business site is because of the 404 monitor.
No matter which of these plugins that you choose, you will not go wrong. The key factor is to make sure that you are considering SEO when you are working on your website.
Having a good link structure is important.
Outboud: You need to be generous with your out boud links. An out bound link is when you link from one of your website pages to a web page that does not belong to you. It is what we did above with the Google Webmaster Tool. We linked out to another site.
Onsite: Make sure that you link to your other internal pages. This way you give strength from one page to another. Plus you offer up people information from one page to another that may be quite helpful to them. If you are working on a Silo Structure you will want to study the idea of onsite linking in more detail.
A sitemap is basically what it says. It is a list of your website pages. Go check out oursitemap here to see what we mean. If you have a Google Webmaster account for your website you can log in and submit your site map to google. We use a plug-in to create our sitemap and update Google but you can also do it manually by using the tool on this page: http://www.xml-sitemaps.com/. Just doing this step alone will help Google find you better.
We hope that these tips help you with your Website and Blog efforts. Our goal is to provide you with all of the tips that we learn as we learn them. Thank you for taking the time to read this newsletter.