With the ubiquity of digital marketing in 2022, marketing professionals may feel like their content is a single grain of sand at the beach. And while it is true that there is a lot of competition for customer eyes out there, it isn’t as hard to rise above the muck as you might think. To help optimize your digital marketing efforts, keep reading for 5 digital marketing optimization tips that will directly impact your profits.
1. Provide an Elite Website Experience
Watch any streaming video or visit any website and you are likely to see an advertisement for careers in UX design. It is one of the fastest growing professions in the world, and for good reason. In the age of ecommerce, your website’s UX can be the difference between securing a profitable, lifelong client or having a visitor leave your page in a matter of seconds, never to be thought of again.
Even with the UX explosion, businesses are still scrambling and struggling to optimize their UX. While creating a professional, aesthetically pleasing website is important, it is only part of the equation. Some other factors include:
- Page loading time – slow loading pages irk online shoppers and are one of the greatest contributors to an elevated bounce rate
- Customer service – while many people like shopping on websites so that they can browse at their own leisure, other customers have dire questions that need immediate responses. Having easily accessible customer service channels is critical to ensuring customer satisfaction
- Simple home pages – less is usually more when designing a homepage. Visitors should be able to instantly land on your page, process the information, and determine your brand and value proposition. Use images, fonts, logos, and catchphrases in place of ponderous text passages
While there is no shortage of web building platforms on the market today, the reality is that most people don’t have the skills to design a premium site that creates a UX that will stand out. Therefore, partnering with a professional web design company is likely to be one of the most profitable investments your business can make.
2. Carefully Manage Digital Assets
Although digital marketing has made marketing easier and more affordable in many respects, it has also taken some of the control away from businesses. With a wider pool of resellers, remote employees, and affiliates, marketing messages can become a bit muddled, and brands can become watered down.
To help avoid this pitfall, it is worthwhile to invest in a digital marketing asset management tool for your business. A DAM program can help your business create a unified marketing message and compile all marketing content in a convenient location, making it accessible to all sales reps and other parties who are spreading the word about your company.
3. Regularly Post Professional Content
Long form content is one of the best ways to boost SEO for a business. By carefully choosing the correct keywords, ascertaining trending queries in your business niche, and crafting professional content to fill the need for answers, businesses can boost the number of organic visitors that arrive at their website. No question is too small or insignificant to be answered online. The more helpful answers that you provide, the more you become viewed as an authority in your field, which will result in more views, shares, and recommendations—all of which further boost SEO.
And don’t limit your regular posting to blog and vlog content. Many businesses know that social media is critical to business success in 2022 and create accounts with all of the trending platforms. However, they aren’t able to stay consistent with their posting, and their audience never grows. Consistent, quality posting is the key to social media success. Just like any other item on your daily or weekly business to-do list, be sure to fill your social media accounts with top-notch media, trending keywords, and relevant text captions.
4. Join the Online Conversation
Posting to your own website, blog, or social media account isn’t the only way to get your voice recognized as an authority online. Be sure to check relevant blogs, forums, and social media accounts in your industry and add your two cents.
While filling up competitors’ comments with spammy or salesy links is probably a great way to get blocked, if you can offer thoughtful insight to online discussions in your niche, you can get your business in front of a new set of eyes. One particularly interesting concept is to explore the realm of broken link building. Peruse online content in your field and see if any of the links in the content direct the visitor back to a dead, expired, or blocked page. If so, contact the site administrator and let them know that your business would be a great option to update the broken link. This can allow existing traffic to click through and land on your site, growing traffic and boosting SEO.
5. Don’t Neglect Email Marketing
Many email marketing campaigns fail due to poor execution. They send out mass emails that have little to no chance of getting opened, get marked as spam, and all subsequent messages trigger the recipient’s inbox filter.
However, when properly executed, no digital marketing medium can match email’s 3600% return on investment. Keep your email campaigns focused on clients who have voluntarily furnished their information to your business. Send them messages on their birthdays on other special occasions. Make your email content professional and full of meaningful offers. When you do this, the fruits of email marketing will be realized.
Use These 5 Digital Marketing Tips and Watch Profits Soar
There is no doubt that digital marketing is a competitive field in 2022. However, with the proper planning and execution, it is more than possible to separate yourself from the crowd. Providing an elite UX, carefully managing digital assets, regularly posting authoritative content, joining the online conversation, and refocusing your email campaigns are 5 helpful tips that can optimize your digital marketing efforts and increase profits online.